Do you know why your blog didn’t rank at first page of Google? What’re the secrets behind search engine ranking? Get the SEO tips here that will help you to improve Google ranking.
Today, there is so much involved in how work is ranked by the search engine like Google. You may be wondering why I specifically mentioned Google? The reason is simple; Google is the global powerhouse of search engines.
If you doubt this, consider the statistics below:
In 2014, it Good that Google alone recorded a whopping 92.3 percent of the searches undertaken on the internet worldwide. Even though that figure has dwindled a bit, Google is still several miles ahead of all other search engines combined.
According to a recent report from NewMarketShare in January 2017, Google commands 80.47% of the global search engine inquiries. The story is concisely depicted in the diagram below:
Today, Google still processes several billions of queries per day. And, this is where the bulk of digital transactions come from. It makes no sense to ignore such platforms if you are involved in digital business.
But the question is, how exactly do you get better ranking for your blog, your sites, your projects and ensure your campaign is a huge success. Or, how do you ensure your project succeed in the digital market?
Follow The Following Seo Tips To Improve Search Engine Ranking
1. Write Post Title In H1 Tag
Title tags are essential to how search engines find and rate pages and search results. Good title tags will also help to enhance users’ experience and highlight what the whole text is about. This could promote how often your work is selected ahead of million others.
Research have discovered that a keyword-optimised H1 tag or thin HTML will prompt Google to associate such texts with quality and accord them better rankings. It will further promote how seamlessly users experience is on the site and have your ranking significantly boosted. H1 could be a title or the part of the text you consider most important.
In the hierarchy of HTML header tags, H1 assumes the most important place pungently covering the entire scope of the entire works and text. It will be what pops up as results on search engines. Other headers tagged should be designed, so it easily linked up with it to promote coherence of the work and get it well optimized.
So, how to insert the H1 tag in the post title?
Good news! You don’t need to add the H1 tag in your post title. Well, there will automatically H1 tag have inserted, but some themes disobey it.
So, You can check it.
For example, I’m going to check one of my blog post title H1 tag as in the picture below.
To check H1 tag Clicks on the title and you will direct to that the page:
On that page as above image, click the mouse right button and then click on view page source or simply press ctrl+U and you will get to the page source. Here, as below, you can find your blog post title; and you will see that H1 tag has already embedded:
Let’s move on!
2. Use low competition keyword
On the basis of Google Keyword Planner, there are three types of keywords; low competition, medium competition and high competition. Almost, low competition keywords are easier to rank in search engines even for new bloggers.
And, mostly low competition keywords are long-tail keywords.
So, if you’ve recently started a blog, use low competition keywords first. Later, start using medium and high competition keywords when your blog/website will get some backlinks and domain authority.
3. Include keyword in the first paragraph of a post
It is always advisable to use keywords in the first paragraphs of your articles within 100 characters. Sometimes, articles are written in such a way that a description with the keywords comes first making the works more easily accessible and ranked as being strongly related to the field concerned.
Besides the fact that the keywords ensure high Google ranking, they also ensure that your works instantly connect with otherwise restive visitors who have low concentrations spans. It helps to increase engagement and clients’ conversion.
4. Use Focus Keyword in H1, H2, and H3 tag
The post title is in the H1 tag and sub-headings inside the post are in the H2, H3,..H6 tag. So, always add sub-headings using focus keyword.
And, the H1 tag has considered as most important. The H2 tag is least important than H1 tag and so on. At least, you must use the keyword in H2 tag sub-heading.
These are also referred to as header tags as against H1 which we called title tags earlier. Header tags, as considered here, are the HTML markup used to seamlessly link up and distinguish headings in your works and make them vibrant, readily available and attractive to users.
Having properly used the H1 tag, it is advisable to tag the other headers along to increase the visibility and ranking of your site and works.
The subheading following should also be tagged with the keywords that will fit in properly. The more of these tags you have around your project, the more Google searchlights come on it and, consequently, get the works and projects ranked as relevant to the field of discourse.
Though are recent debates about their effectiveness, but they’ve also proven to help readability and usability of pages.
5. Write Meta description of a post including keyword
It is essential to have a concise and well-worded Meta description which will show close to your title as Google search results. This, when properly embedded with the right keywords, carefully worded and provokes actions from the users can perform magic as to how often your work is clicked and the rating accorded it.
An example of the meta description of a post as below:
Lastly, it gives your prospective clients a good view and convinces them of its relevance ahead of others.
6. Add Alt Text To The Image
By now, you must have known how relevant images and visual materials boost the ranking of your projects and draw the needed traffic to them. The number of views, currently running into billion per day on Snapchat, seems to be the new most visible proofs of the powers of visual elements on digital campaigns.
You can, however, further boost the impact of these images by including an “alt” text which specifies an alternate link for a picture.
Look at the example below from my previous post; a keyword has embedded as alt text:
If you are using WordPress, here is a detailed explanation on how to build an alt text for your images.
7. Write long article
Did you ever notice why your competitors get rank higher in the search engine?
Are they doing something different than you?
They are doing differently than you, always write high-quality long articles. So, they got the higher position in Google Search Engine.
Don’t believe me?
See the graph below:
According to Backlinko, the long form article gets the higher position than the short-form article.
So, to get rank higher in the search engine, write the long-form high-quality article.
8. Use short URL for a post
When publishing a blog post always use short URL including focus keyword.
Your post URL must be in short-form rather than long-form. Short URL helps search engine easy to browse, easy to find, easy to read and easy to understand. That’s why your article will get rank faster and at the top position.
Below is the example of long URL and short URL:
9. Write quality articles
It’s the single most important step towards making your works and contents very visible on Google.
Consider that you can pull huge traffic by any means, but the traffic landed on your platforms to meet poorly written and disjointed work. You sure will be counting your bouncing rate rather than conversion rate.
So, to have a quality article, you must:
- First, study and understand the blogosphere correctly.
- Find and locate your target audience.
- Create credibility and authority through the depth of your work that provides solutions to users.
- Produce works that ensure they take result oriented actions for themselves and you. Those will be the trophies they will display to measure the success of their engagement on your page.
10. Improve site speed
According to Google official blog; good speed websites create happy users. And, site speed improves user experience and reduces operating costs.
For more detail watch the video from Matt Cutts; a former head of web spam team at Google, who’s talking about importance of speed of a website:
See some real life examples; how the speed effect on the website revenue.
To test your website speed use the following tools:
How to improve website speed? Check out an article from Crazyegg.
11. Use SEO Friendly Theme
The quality that makes a site stands from the rest is its ability to attract visitors and sustain users’ experience. It will ultimately transform to an increased conversion rate at the end of the day.
For a website and blogs to fulfill these tasks, it must have a glittering and professional design that can sustain the attention of the visitors. It must be agile, simple, interactive and easy to navigate.
WordPress has many well-optimised themes that can be fully deployed for this purpose, but you can also speak to some other web designers to help you with fully optimized themes that will help your projects fly with ease.
Below is one of WordPress’ optimized themes.
You should ask yourself how easily you can interact with the site before expecting others to find satisfaction. What’s your experience on the platform? What are the layout and the design? How supportive and engaging is it to users? How fast and easily is it getting loaded?
Lastly, ensure your page is optimized for compatibility across some devices like desktop, iPhone, Smartphone and others mobile platforms.
Here are the lists Of the websites where you can buy SEO Optimized themes:
12. Build Internal And External Links
Creating quality and popular links across the bodies of your works is another sure way of getting optimized for Google ranking. Before now, you can increase your ranking by merely creating links from any sites you see around, but Google ranking mechanics have improved.
Popular and busy links will increase traffics, discussion and visibility of your sites and posts. Use of video links is getting more traffics today than ever. You can also find relevant and important articles on your blog and link them up with the new ones for maximum impacts.
13. Build Backlinks
A backlink is created on your page when a web page makes a reference to your page. That’s different from the link created when you cited other people’s pages.
Backlinks get you mentioned every time the pages are opened and will also promote traffic to your page from their visitors. The more backlinks you have, the better for your rating and ranking.
To get more and quality backlinks for your projects, you will need to be active on other popular sites.
Sometimes, during discussions, you need to make references to your page when you have relevant materials. But avoid spamming, it will bounce back. You must ensure your articles are great qualities that encourage being cited by others. Not too many people will like referencing a mediocre work.
You may also need to submit your projects to web directories and join communities that discuss issues related to your job.
14. Fix broken links
A broken link means that that the link does not exist any longer.There are millions of broken links all over the internet.
The link may be active the last time you checked or when you created it. But, it doesn’t take more than a couple of seconds for a blog or one of its posts to vanish from the blogosphere, and this could post a lot of credibility questions, slow your page and reduce your ranking on Google.
So, check links to be sure they are still active and DO NOT hesitate to replace with positive ones when you find them.
Does your blog/website contains broken links or not?Install
To see broken links Install Broken Link Checker Plugin on your WordPress blog. This plugin automatically checks the blog and gives the report if there is any broken link on your site as shown as below picture:
What you do if you got broken links on your site? You can update the link with a new link or redirect it or delete that link. Simple!
15. Fix crawl error
Crawl errors are problems no blogger should wait or hesitate to correct. After concerted efforts have been deployed to your works and the users have performed the necessary actions to access your job, this will still ensure they are blocked from gaining the much-needed access.
Crawl error is Google way of saying, “I have tried, but I can’t reach the blog” and discarded further efforts at getting through. The reason could be one of more of many possible reasons usually around your server, but you can fix those errors.
Below is the example of crawl error I found on my blog:
I use to check Crawl error regularly and fix it in time; you should do too. Always fix those crawl errors in time.
16. Remove unhealthy backlinks
There are several links that may have gotten through to your site merely for the purpose of promoting and drawing traffic to themselves. But they lack quality contents and can hardly benefit anyone.
Even so are several many fraudulent sites that are flagged as no-go-sites. Check through your sites and delete every site that is unworthy of your space.
Use Google Disavow link to remove spammy backlinks if your website got any follow the instructions, and eliminate those links.
17. Do keyword research
It is the central idea around the search engine optimization. To boost your work with the right keywords, you need first to confirm the popularity and degree at which each of the words is used on search engines. It will help you to write about issues people are ready to read with the perspectives they are most desirous of.
There isn’t any use writing for writing sake as a blogger; you want to attract traffic, translate them to loyal followers and get conversions for your projects.
You can find the popularity of the keywords you are using on sites like SEMRush, Google AdWords, Wordtracker and Google Trends among others.
18. Get quality social media engagement
Lastly, the social media is one place where you can draw a massive number of audiences that will promote your work and ensure quality Google rating.
The number of people on the social media, the depth of engagement and the resulting ripple effects on your project make this a must use.
Find necessary social media plug-ins that will encourage sharing and keep sharing the works within relevant groups where they are appreciated. Again, avoid spamming. Also, ensure the work is engaging, provoking discourse across the different platforms. The result will be massive and tremendous.
The truth is, if the works are quality as they should be, others will pick up the job from where you stopped.
Although, Google counts different ranking factors; follow these few SEO tips that will help you to improve search engine ranking of your website. These are the major SEO techniques that the ranking of the websites and blogs depends on.
How helpful is my SEO tips? Which SEO techniques do you apply to your blog or website?
Don’t forget to share your thoughts with me.